In this short video, Kinga explains how you can utilize birthday campaigns on Klaviyo to boost customer engagement and sales.
According to Experian, birthday campaigns are also known to traditionally score higher engagement rates compared to regular campaigns and outperform periodic emails. Here are the stats:
Transaction rates are 481% higher,
Revenue per email is 342% higher,
Click-throughs are 179% higher,
How do you utilize birthday campaigns in your business?
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