Funnel Retail Traffic To Your Online Store & Boost Sales
How Can QR Codes Be Used For Marketing?
QR (Quick Response) codes serve as a bridge connecting physical retail locations to digital channels. These scannable codes enable businesses to move in-store customers onto email databases by directing them to online platforms.
The strategy involves advertising the advantages of shopping online compared to in-store experiences, coupled with incentive offers. Once customers join mailing lists through this method, brands can create conversion opportunities through targeted email sequences.
Displaying Your QR Code
QR codes should be positioned in high-traffic areas within retail spaces, with designs reflecting brand aesthetics. Display options range from elegant in-store iPad installations to simpler flyer placements near checkout areas.
Effective flyers include engaging copy, basic QR code instructions for unfamiliar users, and visible incentive offers that encourage email sharing.
Landing Page Strategy
Scanning QR codes directs customers to landing pages where they enter contact information. These pages typically offer dual pathways:
- Email entry leading to Klaviyo integration
- Phone number capture through platforms like Attentive
Follow-up messages confirm subscriptions and provide discount instructions, emphasizing that offers apply exclusively to online purchases.
Developing Email Flows in Klaviyo
Brands should establish multi-email sequences triggered by signup events, including:
- Initial welcome message
- Follow-up for unopened emails
- Sequential daily emails
Using separate lists prevents duplicate messaging for existing subscribers while ensuring new retail converts receive promotional content.
Converting Retail Shoppers to Online Buyers
Messaging should emphasize online-exclusive advantages:
- Expanded clearance selections
- Buy-now-pay-later options (Klarna, AfterPay)
- Exclusive offers and larger product variety
- VIP sales and new release access
Social proof in the form of reviews demonstrates brand credibility and builds customer confidence in online shopping experiences.
Conclusion
QR codes provide a seamless way to bridge the gap between your physical retail presence and your online store. By implementing this strategy with well-designed landing pages and targeted email flows, you can effectively convert in-store traffic into loyal online customers.
