The Objective
Identify, build, and activate a new marketing channel that adds at least 17% additional revenue via SMS marketing.
The Challenge
The brand faced several obstacles when launching their SMS program:
- SMS marketing remained underutilized despite proven benefits like high open rates and advanced analytics
- Required sourcing appropriate technology with privacy compliance as priority to avoid legal issues
- Needed seamless Klaviyo integration with user-friendly features for subscriber growth
- Had inefficient previous system (Justuno) for collecting customer phone numbers and emails
- Needed to maintain brand identity while introducing SMS to their audience
The Solution
Kinga Dow Productions completed an internal audit and recommended switching from Justuno to Attentive. Key implementation steps included:
- Connected Attentive to Klaviyo for unified operations
- Achieved TCPA (Telephone Consumer Protection Act) compliance by eliminating third-party plugins
- Implemented A/B testing to increase segmentation and personalization
- Created custom pop-ups and lead capture forms for opt-ins
- Built customer database leveraging behavioral analytics
The Results
- Generated additional 17% in monthly revenue
- Increased email and SMS subscriber growth 5x
- SMS revenue increased over 104% during 6-month period after switching to Attentive pop-ups
- Built substantial behavioral analytics database
- Uncovered hidden revenue sources via combined email-SMS data
- SMS demonstrated faster response rates than email campaigns
Key Takeaway
SMS marketing represents an emerging standard for D2C brands. Early adoption positioned this client competitively within their market while generating immediate revenue gains through strategic channel integration.
