The Client
MoxieLash – An innovative beauty brand specializing in magnetic eyelashes, established in 2018. They pioneered the industry's first super-strength magnetic lashes with Nano-grip Lash Technology.
The Challenge
MoxieLash needed customer acquisition and retention strategies ahead of their peak selling season. The brand required methods to attract new customers while maintaining engagement with existing ones, particularly before Black Friday/Cyber Monday.
The Solution
Kinga Dow Productions developed an interactive product recommendation quiz using Octane AI that:
- Featured seven easy questions about eye shape and preferences
- Integrated with Klaviyo for personalized email follow-ups
- Connected with Attentive for SMS marketing campaigns
- Included welcome and exit-intent pop-ups (A/B tested versions)
- Deployed across multiple email flows: Welcome, Cross-Sell, Abandoned Cart, Post-Purchase
- Utilized seasonal theming for BFCM promotion
The Results
- 187.85% List growth in November for BFCM
- 22% lift in revenue
- 18.97% quiz conversion rate
- 12.5% average pop-up CTR
- Attentive SMS: 126.6% CVR, 8.3% CTR, $7.99 revenue per send
- 99.9% SMS open rate
- Nearly 1 in 5 people purchased after taking the quiz
- Email list tripled for BFCM season
- 8X ROAS (return on ad spend) from SMS
Key Takeaways
- Successful Partnerships: The partnership between Octane AI and MoxieLash was a success!
- Personalization Impact: Customized emails based on quiz responses significantly improved engagement
- Timing Advantage: Results accomplished just in time for BFCM!
- Data Advantage: Quiz insights enabled better customer segmentation for future campaigns
